Home / Fred Shaffer / Think you have B.O.? There’s an app for that

Think you have B.O.? There’s an app for that

Your smart phone is about to become even smarter. Soon, the same device that helps with so many of our everyday tasks may also be able to let a man know if he stinks.

The Huffington Post reports that Nivea, the German-based body products company, has just announced a new product called “NOSE,” a mobile phone cover that works as an electronic nose when paired with a downloadable app.

A guy interested in calculating his stench level activates the app and puts the smartphone near his armpit. The electronic nose picks up the smell and evaluates it based on an algorithm created after analyzing the scents of 4,000 other men.

The app then sniffs out the level of B.O. and sends the user a notification telling them how ripe they happen to be.

The new “smellphone” technology is currently going through beta testing, according to Geoffrey Hantson, a Belgium-based advertising executive and the chief creative officer behind the project.

“We’re introducing the app next month, but it won’t work until the phone cover is available,” he tells the news website. “It’s up to Nivea as to whether they want to sell those covers separately or as part of a package of body care products.”

Blank bottles of conditioner, deodorant and bodycare treatment on white background
Blank bottles of conditioner, deodorant and bodycare treatment on white background
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